Introducing Staying Present, a visual report, discussing the issue of Gen Z’s fixation on portraying their ideal selves at music events, resulting in reduced engagement during the experience. Solving the problem with ‘Rewound’ an immersive music event designed to eliminate this obsession, enabling consumers to fully immerse themselves in the moment and embrace the experience without distractions.
The problem was found from genuine insights and experiences which drove my motivation and determination to solve the problem of loss engagement during music events.
I consistently strive to design, create, and promote for purposeful work.
Skills used: Concept creation, Event planning and production, Publishing.
During this brief my team and I investigated the relationship between identity and fashion.
Power appeared as the unifying motif throughout our research and became a prominent part within our outcome.
For our exhibition piece we created a fashion film, showcasing the true nature of conceptual "power dressing," which denotes different meanings and expressions to encompass all identities. We aimed to highlight how everyone can be dressed in the same outfit, then layer with our chosen items to accentuate their individual flair in relation to what makes them feel powerful. Using the concept of an art gallery being a blank canvas which enables the room to showcase its boldness within what's being shown is what we portrayed in the idea of self expression through the white T-shirt.
My role: Exhibition planning, Concept creator and Film contribution.
Skills used: Collaboration, Concept creation, Film and Exhibition planning.
This project explored a zine outcome informed by the methodology behind TSPTR’s ‘Homegrown’ collection. Individual research was vital to create a piece of work that is contextually and culturally relevant, both my audience and I.
Producing this zine during a period when its theme was inspired by the genuine narratives of my friends relationships, I consistently strive to design, create, and promote for purposeful work. My aim is to raise awareness about overlooked subjects, fostering a community that empowers individuals to advocate for freedom. For this my zine won a special mention award.
Skills used: Publishing, Concept creation and Story telling.
The brief for this project was to design a fragrance campaign for JW Anderson. After researching branding, current trends, consumer needs and current affairs I chose to follow the theme of 'Gender is yesterday' and incorporated this into my final outcomes through visual language reflecting a hidden meaning.
'To welcome a new fragrance into the wardrobe building a genderless aroma and positive attitude.’
I thoroughly enjoyed this project as it allowed me to develop my Adobe skills and enabled me to explore marketing and branding which I now view as my future career path.
Skills used: Digital design, Publishing, Campaign design and strategy, Concept creation.
This project collaborated with All We Are Jewellery, a brand enriched through stories, colour, and culture, offering a sense of self-expression that transcends fast fashion. Our response was to create a fun, innovative film showcasing the legacy of jewellery and how it fosters connections among friends, alongside a pop-up event utilising technology's rise to provide new ways for consumers to try and test the jewellery.
‘Encouraging diverse friendships by creating a legacy between people and timeless jewellery.’
My role within the team was the lead director and editor.
Skills used: Film, Digital design and Collaboration.